Your Grandmother’s New Job in Marketing

“Could your grandmother improve your marketing output” by Alex Harvey 🤙🏻 on Unsplash

Have you ever sat through a presentation or read a piece of marketing collateral (an email, blog post, ebook, etc.) and thought to yourself, “This makes no sense to me”? When I find myself in this position, I don’t tend to stick around for too long, choosing instead to find an expert who speaks my own language.

Sadly, too many marketers are so absorbed in their own little worlds that they fail…