Writing, Publishing, Marketing and Selling Your First Book during the COVID-19 Lockdown

How many great books, songs, works of art, and other creative endeavors are going to be made during this period of isolation?

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I’ve been incredibly lucky in my career as a writer. I’ve not only managed to earn a living from my craft for well over a decade, but I’ve also thoroughly enjoyed myself while doing it. How many of us can truly say that?

I believe great writing doesn’t happen in isolation. Writers need to get out there, meet people and experience life in their writing is going to have a pulse. You might think that writing is the perfect job for an introvert. That may be true for some writers but were Oscar Wilde, Ernest Hemmingway or Charles Bukowski introverts? I don’t think so.

A big part of my job is speaking to fellow writers. I do this in the hope of inspiring them to be more productive but also to aid my own productivity. The people I meet when I’m out on the road have so many fascinating stories, I often wonder why so many of them struggle to get them down on the page.

It’s a very rare occasion when I’ve come out of a writing seminar that I’ve not been inspired to write a piece of problem-solving content — and all great writing should solve a problem (how to entertain, enlighten, frighten or even arose someone).

The Elephant in the Room: COVID-19

So the fact we all in isolation for the foreseeable future is a big problem for me. I’ve canceled seminars all over the UK and mainland Europe. But this doesn’t mean we have to isolate ourselves from each other. In fact, it creates an even better opportunity to get together via technology.

On Tuesday, March 31st, at 4 pm (UK), 11 am (EST), I will be running a special online seminar: Writing, Publishing, Marketing and Selling Your First Book.

In the real world, these events typically cost in excess of $100 to attend. This is to cover the expense of travel, meeting space, the all-important buffet, and of course my time. In the online world, most of these costs are not applicable and so I am able to invite attendees to join the event for free.

I am, however, convinced these events will hold tremendous value to aspiring authors and so I’m inviting attendees to pay however much they feel the seminar was worth to them after the event with no obligation and no hard sell.

Writing, Publishing, Marketing and Selling Your First Book

This hour-long course is designed to help aspiring writers realize their potential and guide them through the process of writing, publishing, marketing and selling their first book. It will look at the writing process, examine publishing and distribution options and highlight potential opportunities and pitfalls.

Topics Covered Include:

What’s The Big Idea?

  • Have you got a book inside of you?
  • Inspiration and where to find it
  • Fail to Plan, plan to fail

The Writing Process

  • The writing process (think job, not hobby)
  • Setting targets and hitting deadlines
  • The editorial process
  • Common pitfalls/roadblocks

Pitching to a Publisher/Agent

  • The benefits of working with a traditional publisher
  • When and how to pitch
  • What you should expect from a publisher
  • When to walk away

Going it Alone

  • Disadvantages of working with a traditional publisher
  • Digital disruption (you’ve never had it so good)
  • Indie not amateur
  • Self-publishing vs Vanity publishing
  • Getting help (freelance editorial and design support)
  • Self-Publishing platforms/distribution networks

Multiple Formats

  • Hardback, Paperback, eBook (epub, mobi), audiobooks

Embracing Your Inner-Self Publicist (Selling Your Work)

  • Public Relations
  • Blogging/Podcasting
  • Public Speaking
  • Social Media
  • Email Marketing

Making Money

  • Setting expectations
  • Alternative streams of revenue

Building a Back Catalogue

  • Rinse, repeat
  • eBook Singles
  • Writing a series
  • Free vs paid distribution

To register for this special event, click here.

Written by

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

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