Why the 80/20 Rule Is So Important to Marketers

Photo by rawpixel on Unsplash

I’ve spent the past couple of days deep in my blog post analytics and they have reminded me of a very important principle that marketers must adhere to if they want to be successful.

The Pareto principle (often referred to as the 80/20 rule) states that, for many events, roughly 80 percent of the effects come from just 20 percent of the causes. For marketers, this means, rather…