Why “Stupid” Questions Might Be Your Smartest Move Yet

Let’s get one thing straight: there’s no such thing as a stupid question.

Seriously. If you don’t know something, you don’t know it. And pretending otherwise? That’s where the real trouble starts.

Photo by Camylla Battani on Unsplash

Now, I make a living talking about email marketing, social media, and content strategy. Some of what I share comes from years of hands-on experience. But here’s the truth most “experts” won’t admit: a lot of what I know, I learned by asking questions — often the kind that make you feel a bit daft for even voicing them.

And I’m okay with that.

In fact, I’d argue that my so-called “expertise” exists because I’ve had the privilege of learning from people far smarter than me. I’ve asked the questions others were too shy to ask. I’ve listened. I’ve translated. And I’ve shared.

That’s the real value I bring to the table — not encyclopedic knowledge, but the ability to take complex, jargon-heavy insights and turn them into something your average business owner, marketer, or customer can actually understand. Not dumbed down. Just… human.

Because here’s the thing: your audience probably has the same questions. They just don’t know how — or who — to ask.