Why SEO is Only a Small Part of the Content Marketing Pie

John W Hayes
3 min readAug 24, 2023

In the ever-evolving landscape of digital marketing, Search Engine Optimisation (SEO) has long been hailed as the golden key to unlocking online success. While there’s no denying the vital role SEO plays in content marketing, it is crucial to recognise that SEO is only one piece of the pie.

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Content marketing encompasses a broader, more comprehensive approach that goes far beyond keyword rankings and search engine algorithms. In this article, we will explore why SEO is only a small part of content marketing and why a holistic content marketing strategy is essential for achieving lasting success.

Content Quality and Engagement

At the heart of content marketing lies the creation of valuable, relevant, and engaging content for the target audience. Unlike SEO, which primarily focuses on optimising content for search engines, content marketing strives to meet the needs of human readers. High-quality content that resonates with the audience establishes trust, credibility, and authority in the industry. Engaging content encourages interaction, shares, and referrals, leading to increased brand awareness and loyalty.

Building Brand Identity

Content marketing goes beyond merely promoting products or services; it fosters…



John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5