Why pitching doesn’t work and why you’ve still got to do it

Photo by Headway on Unsplash

As entrepreneurs, marketers, and sales professionals the pitch process can be a long and painful one. You know how it goes, you’ve got an idea about a product or a service and how it can help a specific client overcome a particular problem and so you reach out to them and tell them all about it. The pitch is received, although not necessarily digested, and then either ignored or…