Member-only story
Why Great WiFi Might Be Your Best Social Media Strategy
While almost every business these days can claim to do social media marketing in one form or another, in my experience, very few can actually do it very well.
For social media marketing to work, it needs to be authentic and warm (like a conversation between two friends). However, in most cases, the social “output” that many businesses generate seems a little engineered, lacking in spontaneity and, occasionally, completely forced.
Begging for Engagement
How many times have you visited a business that virtually begs you for some form of social media endorsement? The positive tweet, Facebook or Instagram post, or online review seems to be more of a priority than ensuring the customer gets the service they deserve.
Further Reading: How Not to Ask a Customer for a Positive Online Review.
And then there are all the gimmicks and overly contrived hashtags that try to place “creative ideas” into customers’ minds and don’t really add to the conversation. It’s little wonder “likes” and “shares” and more important metrics like sales fail to materialize in significant numbers.
The thing is, the correct approach to social media is sometimes so obvious, it might be all too easy to miss.
