Why Booming C2C Commerce Is Good News For B2C Retailers

John W Hayes
4 min readNov 23, 2022

The parcel delivery firm Yodel has seen an exponential rise in Customer-to-Customer (C2C) Commerce deliveries stemming from online marketplaces like eBay and Vinted in recent months. The company reports it is now sending more than 600,000 C2C parcels each week. This rise represents a 132% increase since July 2022.

According to Yodel, this increase in C2C business follows a sharp rise in the number of people looking to online marketplaces to either supplement their income or buy pre-loved gifts in the run-up to the festive season. Yodel’s research suggests that almost 2 in 5 (39%) UK consumers will use online marketplaces when shopping for Christmas.

Speaking to journalists, Mike Hancox, CEO of Yodel, said, “Much of the growth in volumes we have seen from Yodel Direct has been driven by the growing numbers of people selling online to boost their income. We have also seen micro sellers that began operating during the pandemic continuing to do so since, further driving the success of our C2C deliveries.”

Invest In Your Side Hustle

The growth in sales of pre-loved, vintage and second-hand items doesn’t surprise us here at Frooition. We’ve been following the trend for the past 18 months, highlighting how eBay invests in the circular economy.

Regular readers of this blog will be aware of eBay’s commitment, particularly to pre-loved fashions, with their sponsorship of the reality TV series Love Island and the high-profile influencer Tasha Ghouri.

While travelling the country with the eBay Roadshow this summer, we spoke with many private sellers investing in their side hustle and building legitimate businesses. To help them out at this early stage of their business, we’ve built simple, free tools like the Frooition Hot Product Finder chrome extension. We’ve also documented the entrepreneurial journeys of inspiring sellers’ side hustles on the Frooition Podcast.

Why Are New C2C Sellers Good News For Existing B2C Retailers?

Consumers like choice. They might visit an online marketplace looking for a second-hand or pre-loved item and have their heads turned by a professionally refurbished item or even a new…



John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5