Who Attends My Content Marketing Bootcamp Training Events in Gibraltar?

John W Hayes
2 min readJul 17, 2024

There’s no quick answer to this question. While I target these events at marketers and business owners, my attendees come from a wide range of disciplines and industries.

Previous attendees at my Content Marketing Bootcamp events in Gibraltar have included individuals from the Rock’s gaming, financial services, property, travel and tourism, and retail sectors. Job titles and levels of seniority have been equally diverse, ranging from junior marketing and sales roles, and all the way up to senior directors and CEOs.

You might imagine it would be difficult to tailor an event to such a diverse audience — but the fact is, regardless of what business you are in, resolving content marketing challenges are very similar — building trust, generating leads, driving sales, retaining customers, creating customer lifetime value and profitable engagement.

While the event has a clear structure, it is also very conversational. I honestly believe my attendees often learn as much from other attendees as they learn from me. This was highlighted when a recent attendee described my events as group therapy for marketers. Many times I have seen attendees from large enterprises learn new tricks from smaller and more agile businesses and vice versa.

As I always tell my guests, if they leave the session with one good idea that they implement well, their investment in time and money will be returned many times over.

So what will we be talking about at the Content Marketing Bootcamp in Gibraltar on September 17th, 2024?

During this half-day event, we’ll discuss:

✍ Why you need to create expert-led marketing content to promote your business
🎯 The importance of setting clear marketing objectives
🧖‍♀️ Who is responsible for producing your marketing content?
🤖 The role of #ChatGPT and AI
💲 When and how you should hire a freelancer
🤔 Why you need to think like a journalist
🔎 How to identify your expert
📼 How to document your content
⌨ How to write your marketing content
📢 Where and how to share your marketing content
And finally
🎉 How to define marketing success

To learn more about why you should consider attending The Content Marketing Bootcamp or to book your or your colleagues space, please visit: https://ContentMarketingGibraltar2024.eventbrite.co.uk

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John W Hayes
John W Hayes

Written by John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

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