What’s Inside My Content Marketing Toolkit (Updated for Summer 2018)
A workman is only as good as his tools. This statement is as true for me in the digital age as it was for my father (a mechanical engineer and native of a more analog era). Thankfully, the tools of my trade (content marketing) aren’t quite as heavy and oily as those my father carried around in his professional life.
I wrote about the tools I carry with me at all times (on my laptop and, increasingly, on my smartphone) on this very blog a number of years ago and, as technology never stands still, thought the post was due a bit of an update.
While there are tools I still use religiously every day (WordPress, iContact Pro, Eventbrite), there are a number of others I have abandoned in favor of more up-to-date technologies.
So what’s inside my content marketing toolkit in 2018?
- Zoom.us: This is my video communications channel of choice. In my experience, this incredibly versatile meeting software helps me manage client meetings and perform training webinars, and it even plays a vital role in the recording of the iContact Podcast — Talkin’ ’Bout Email Marketing. I wish I had this technology available when I worked, many years ago, as a freelance journalist. The ability to record conversations is so much more reliable than my handwritten notes (and no, to my shame, I don’t use shorthand). Zoom has all the functionality you would expect from any sophisticated meeting software but at a much lower price than many of its competitors.
- Canva.com: We’re incredibly lucky at iContact — we have a number of talented design professionals we can call on at a moment’s notice. But sometimes, you just need a quick and simple banner for a social media campaign or an image for a blog post, and a designer is not available. While Canva will not replace your graphic designer, it will give you what you need when good enough is good enough.
- Grammarly.com: Even the most skilled writer needs their copy checked over for mistakes. Grammarly is particularly useful for someone like me, who writes for online publications requiring UK and US English. While Grammarly won’t replace a good human editor (and I will also use this post to recommend Bulletproof Online), it will help you avoid looking foolish with silly mistakes in everyday emails and simple content-led campaigns.
- Medium.com: This is the place where I recycle and reappropriate much of my old content. Medium is a blogging channel founded by Evan Williams, who was the co-founder and former CEO of Twitter. Medium is very much a community-based publishing platform with incredible social engagement. In my experience, reworked posts that have lain dormant on other channels for years have had new life breathed into them on Medium, receiving thousands of page impressions and proving that evergreen content is an incredibly valuable resource if the topic is still relevant and engaging.
- Udemy.com: Because I cannot physically attend every event to which I’m invited to present my content, email and social media marketing workshops, Udemy is an amazing mechanism for me to share my message with a global audience. It’s also another incredibly valuable tool for recycling, reappropriating and reusing old content. Remember, content will always appear fresh to someone who has never consumed it before.
What content marketing tools do you use every day? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.