What Is Thought Leadership Marketing?

Photo by rawpixel on Unsplash

Thought Leaders position themselves as experts in a particular industry or discipline and share their insight with a wider community. Thought Leadership Marketing takes this insight and uses it to build brand, generate leads and ultimately drive sales. When you see a reputed expert on a subject quoted in a news article, or a video on YouTube instructing you how to do a task, or a blog post offering insight into the latest…