What Email Marketers Can Learn From the Newspaper Industry

Photo by Elijah O'Donell on Unsplash

I often tell my email marketing clients at that they should think like a newspaper editor when building their email marketing campaigns. Despite the newspaper industry’s slide in fortunes in recent years, there is still plenty we can learn from the once great press barons.

  1. Make headline news: Your subject lines need to tell the full story to entice your recipients…