Updating Your Blog: How Often is Often Enough?

John W Hayes
2 min readNov 6, 2023

Your corporate blog is not just a showcase of your expertise; it’s your voice, your conduit to your audience, and a potent tool for building relationships. But how frequently should you release those carefully crafted blog posts?

Photo by Daniel Thomas on Unsplash

Let’s start by acknowledging that there’s no one-size-fits-all answer. It varies greatly depending on your industry, goals, and resources. However, I’d like to offer some sage advice to guide your blogging journey.

Quality Over Quantity:

In the age of content abundance, quality stands out more than ever. Instead of churning out daily posts, focus on crafting well-researched, insightful, and engaging articles. A thoughtful, in-depth piece is more likely to resonate with your audience than a daily dribble of mediocre content.

Consistency Is Key:

Though quality reigns supreme, consistency should not be underestimated. A regular posting schedule, whether it’s weekly, bi-weekly, or monthly, keeps your audience engaged and sets expectations. Create a content calendar and stick to it.

Listen to Your Audience:

Your audience holds the key to understanding your ideal posting frequency. Observe your readers’ behaviour — do they eagerly await your weekly posts, or is it overwhelming them? Use analytics to gain insights into which posting schedule drives the most engagement.

Industry Norms Matter:

Every industry has its own rhythm. For example, news outlets may post multiple times a day, while businesses in niche sectors might publish monthly. Be aware of industry standards and adjust your strategy accordingly.

Adapt and Experiment:

Don’t be afraid to experiment. Try different posting frequencies for a few months and measure the results. A/B testing can help you determine what resonates best with your audience.

Evergreen Content:

To reduce the pressure of continuous content creation, invest in evergreen content. These timeless articles remain relevant and continue to attract readers long after publication.

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5