Today’s BIG Marketing Idea: Start Something Small

Photo by Jametlene Reskp on Unsplash

I’m not a BIG fan of the BIG marketing campaign. I would much prefer to work on a continuous flow of bite-size campaigns that drive a constant flow of traffic into my business than gamble on the success of one BIG, expensive marketing extravaganza.

The problem with BIG campaigns is that they take a lot of planning, effort and money to deploy and if they don’t quite work out to…