Time to Rebuild Your Email Marketing Subscriber Lists

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Image by Randy Fath on Unsplash

Email marketing has always worked best when you follow best practices. Ongoing concerns regarding data privacy and new regulations (GDPR, anyone?) should have, if nothing else, focused your mind on these best practices. With this said, there has never been a better time to invest in email marketing.

Any investment in email marketing will only yield significant returns if you invest in your subscriber list. This shouldn’t be seen as a one-time-only investment. Email marketing is a work in progress, meaning the investment should never end.

Time to Rebuild

If you’ve left your email list to stagnate or be completely wiped out by concerns regarding new regulations, it’s time to start rebuilding.

Thankfully, most of the things you’ve done in the past to build out your list will still work — with just a little tweak here and there to ensure you are following best practices.

5 Ways to Rebuild Your Email Marketing Subscriber Lists

Here are five ways to rebuild your subscriber list and start seeing a real return on your investment in email marketing.

  1. Email Subscription Forms: These should be everywhere, so don’t think about hiding them behind a “newsletter” button on your site that nobody will click on. Remember to explain to your potential subscribers how they will benefit from receiving your emails. Note: You might find pop-up or toaster-style subscription forms a little annoying — but they really do drive subscriptions. If you’re not sure if they will work for your business, test them (you should be testing everything you do in marketing).

How are you rebuilding your email marketing lists? Share your comments below:

This post first appeared on the iContact Email Marketing Blog.

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5

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