TikTok Shop Fails To Attract US Sellers

John W Hayes
4 min readApr 19, 2023
Photo by Solen Feyissa on Unsplash

According to media reports, TikTok’s online shopping service in the US is failing to attract sellers in significant numbers. Despite attracting hundreds of registrations from interested parties when it first launched in November 2022, it is suggested that fewer than 100 retailers are actively selling on the platform.

TikTok Shop: The Opportunity

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5