This Week’s Marketing Challenge — Find $1,000

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Photo by Vladimir Solomyani on Unsplash

How’s business? If things could be better or are just plain steady, I want you to give yourself a little shake. This week’s marketing challenge is to find $1,000 in extra revenue from a source you’ve never tapped before.

You might want to try selling a new product or service, perhaps offering training or consultancy services alongside your existing offerings, or perhaps you could develop a new route to market. Alternatively, you might want to look at reducing costs (saving money is almost as good as earning it) or chasing deadbeat debts.

Now $1,000 might be a lot of money to some businesses and it might be a drop in the ocean to others — but I’d struggle to find a business that wouldn’t welcome the extra revenue.

Discover Your True Potential

The purpose of this challenge is to take you out of your comfort zone and enable you to fully realize the true potential of your organization. It will also help you develop new business opportunities should old ones fall by the wayside. In this disruptive digital age, you never know what’s around the corner and how it will impact your business — so spread your risks.

Chances are, in the course of everyday business, you are leaving money on the table. When this happens you open yourself up to attack by less complacent competitors.

This challenge will also help you identify new opportunities that will allow you to diversify and strengthen your business.

Low-Hanging Fruit

Your existing client base is the perfect starting point to search for this new, untapped revenue, and email marketing is the obvious way to start the conversations that lead to additional sales.

How quickly can you formulate a plan to get email marketing working for you on this challenge? If you don’t have the time — find the time. If you REALLY don’t have the time, speak to one of our email marketing experts who will happily help you plan and execute your campaign strategy.

Go Big

Larger organizations might want to expand the scope of the challenge. Why not ask all of your employees to find an additional $1,000 this week? And if $1,000 seems like not a lot of money, feel free to add some zeros.

What could you do with an extra $1,000 per week, and how easily do you think you could find it? Share your comments below:

This abridged post first appeared on the iContact Email Marketing Blog.

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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