The Email Marketing App that Saved Christmas
The perfect gift to accompany your Shopify eCommerce store
It might seem a little too early to be writing about Christmas in September but as busy entrepreneurs; this really is your last chance to get your eCommerce store and marketing strategies in place for the holiday season.
I like to think of the month of September as the calm before the storm. It’s the perfect time to make sure all of your marketing technology is in place and ready for the onslaught that is about to hit the world of eCommerce.
Remember, the holiday marketing season starts in October with Halloween. If you are still testing, optimizing, and training your employees to engage with new tech by fright night, you’ve already dropped the ball and lost a significant amount of momentum in the Christmas push.
Now is the time to make all those business-critical updates to your eCommerce systems. If you cannot guarantee that everything will be in place and operational in the next four or five weeks, it might be better for your business to sit tight and just cope with what you’ve got in place.
Note: Just coping is a terrible business strategy so take the opportunity and act now.
