The Email Marketer’s Guide to Working a Trade Show — 8 Rules for Success

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I have a love/hate relationship with trade shows. On the one hand, I love the opportunity to walk the floors, learn from my industry peers and network with like-minded people — many of whom I only ever get the opportunity to meet at trade shows. On the other hand, regardless of whether I am attending the event as a delegate or an exhibitor, trade shows are such hard…