The Blind (Carbon Copy) Leading the Blind

Photo by Kirill Balobanov on Unsplash

I stumbled across something I hadn’t heard of in quite some time at a content marketing seminar I was running recently.

Over lunch, one of the delegates mentioned she was looking forward to the email marketing session in the afternoon. She told a fellow attendee that she had a small list that she hoped to grow, but wasn’t really sure how she should go about it.