The Art of the Small Business Hustle

Photo by Lost Co on Unsplash

The word “hustle” is never very far from the lips of many entrepreneurial influencers (and many, many more wannabe thought leaders). It’s a funny word because it has two meanings. It could mean a period of frantic activity — which very much suits the small business environment. Or it may be used to describe a fraud or a swindle — not something most entrepreneurs would want to associate themselves with.