Self-Sabotage and Letting Perfection Being the Enemy of Good

John W Hayes
3 min readJun 17, 2024

I always tell the delegates at my content marketing training events that they should never let perfection be the enemy of good. In reality, this is easier said than done.

As creative marketers, we are often so self-critical of our work that we look for problems that don’t exist or don’t matter. We do this because we fear failure and what other people (who probably don’t care) think of us. Of course, finding fault in something is far easier than seeing any positive progress as a step in the right direction.

But this is more than just a work-related problem. We often use the same ridiculous standards to judge ourselves as individuals. This, of course, is amplified by social media.

Reasons to be cheerful

Yesterday, I received an incredibly thoughtful father’s day card from my wonderful daughters. I’m very proud of my daughters. They are both confident, talented, and creative individuals who I know will succeed in whatever they set their hearts on. It turns out they are also very proud of me.

The card featured a photo of me cycling across the finish line at the recent 100-mile Ride London mass participation cycle event. The day before the event, I wasn’t even sure if I had 100 miles in my legs. As a 51-year-old man carrying a…

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5