Many small business owners tell me that they would love to invest in a solid content marketing strategy combining the power of email, social media, online PR, blogging, video, etc., but they just haven’t got the time.
The day-to-day business of running their businesses seems to destroy any chance they have of becoming great marketers. This is a real shame because as business owners, they are the most knowledgeable and passionate people, and as such should be best placed to get out there and drive customer engagement. Really, there is no better person than an owner to evangelize about a business, but instead they are bogged down with doing the accounts, micromanaging their employees and doing 101 other tasks that don’t raise the profile of their businesses.
If you find yourself in this situation, I suggest you do two things:
- Outsource the things you are not passionate about — like accounts: Yes, ensuring your business accounts are up to date, bills are being paid and the taxman is happy is a vital part of running any business, but it won’t drive customers in the door. A good accountant should be able to save you more money than he or she costs — so don’t think of paying a professional as a cost. In fact, with the all savings your accountant will make you, plus all the additional time he or she frees up to help you market your business, you should see both revenues and profits increase.
- Trust your staff more: You pay these guys a considerable wage to perform a specific task — so why not let them get on with it? If you set them clear targets and reward them accordingly for achieving those tasks (which you should, of course, monitor), you should be able to take a step back and stop micromanaging them. Remember, there is no point in paying people to do a job if you don’t trust them to actually do it.
How do you ensure you have enough time to pour fuel on your passion and market your business? Share your comments below: