Online Fundraising: 5 Tips for Success

If you think the business of selling products or services is hard, you should try your hand at online fundraising.

Photo by Flo Karr on Unsplash

Fundraising is difficult for a number of reasons. From money being tight to a bout of compassion fatigue or a general lack of interest (fundraising is a competitive business — and sometimes it seems that everyone is asking for money), there are a million reasons why someone will find it easy to say no to your campaign.

Online fundraising should never be seen as the digital equivalent of shaking a collection tin at anyone who “walks” by — this approach will always be limited in its success. Online fundraisers have access to the same sophisticated content marketing arsenal as big businesses, so there is no reason why their efforts cannot be more sophisticated.

So how can you make your campaign stand out from the crowd and keep the money coming in? We’ve compiled five tips to ensure your campaign delivers more than goodwill.

Five Tips for Success

1. Build a Team: Teamwork really does make the dream work. Even the smallest of teams, pushing out to their various networks, will help you reach a more sizeable and therefore potentially lucrative audience. Individual successes will…