Online Event: How To Write Expert-Led Marketing Content When You Are Not An Expert

Online Content Marketing Training for Bloggers, Content Creators, Email Marketers and Marketing Copywriters

If content is king, surely it deserves to be written by a true thought leader?

Sadly, in business, this isn’t always the case with numerous marketing organisations investing thousands of hours and countless pounds, dollars, and euros into content that doesn’t quite hit the mark or, worse still, perhaps not investing in content at all.

This online course has been created for anyone responsible for either creating or commissioning marketing content that is to be distributed via your corporate blog, email marketing campaigns, or social media activities.

W hat will you learn?

During this 2-hour programme, we will highlight:

• Why you need to create expert-led marketing content to promote your business
• The importance of setting clear marketing objectives
• Who is responsible for producing your marketing content?
• When and how you should hire a freelancer