Never Assume Your Customers Don’t Want to Be Marketed To

Photo by Headway on Unsplash

I recently met with a client who told me she didn’t like the idea of “selling” to her clients. She told me that she considered the creation of carefully targeted content, delivered via her blog, email marketing and social media activity, as “too salesy,” and she believed that as a marketing strategy, it would do more to turn clients away than to win any new business. I have to be honest…