Marketing Automation’s Role in the Death of Cold Calling

Image by Kaleidico on Unsplash

I once worked with a salesperson who told me that she absolutely adored cold calling. She could think of nothing better than opening the Yellow Pages and working her way through a category, pitching her company’s products and services to anyone and everyone who would care to listen.

She was actually very good at the cold call. Constant rejection didn’t seem to faze…