I’ve Got 99 Problems But Your Pitch Solves None

“A focused man working on a sticker-covered laptop in a coffee shop” by Tim Gouw on Unsplash

I was speaking with a product marketing manager recently who was excited about a new development in his organization. Keen to diversify their business, company executives had taken an existing product and tweaked it for an alternative market.

While he excitedly told me how they had cornered one market with their original innovative product (based on years of experience, development…