Is Amazon Squeezing Its SMB Sellers Too Hard?

John W Hayes
3 min readFeb 16, 2023

In the 25+ years I’ve worked in the eCommerce industry, I’ve met many busy fools. In the past, many of these sellers were burned by careless spending on paid search campaigns, mistaking the massive sales volume and associated turnover it generated for profit. It wasn’t until the end of the year that they realised they had destroyed any margin they had in a product for the sake of vanity metrics.

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5