Is ABN the new ABC?

John W Hayes
1 min readApr 8, 2019

What does your sales team’s pipeline look like at the start of each month/quarter when you only focus on closing sales?

It’s a pretty desperate affair — right?

When your prospects are not ready to buy (for 101 reasons) an overly aggressive sales strategy will do more harm than good, potentially spoiling a good relationship before it has even started.

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John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: https://amzn.to/2OO5DR5