What does your sales team’s pipeline look like at the start of each month/quarter when you only focus on closing sales?
It’s a pretty desperate affair — right?
When your prospects are not ready to buy (for 101 reasons) an overly aggressive sales strategy will do more harm than good, potentially spoiling a good relationship before it has even started.
A focused marketing nurture campaign managed via your corporate blog, social media channels, and email will help you to maintain the temperature in any warm leads, leaving your sales team to deal with only the hottest of prospects.
Remember: Always be Nurturing