OK, it’s safe to assume that there are no retailers reading this blog post today. It’s Black Friday, and over the next four days (which also include Cyber Monday), they’re going to be too busy picking and packing and shipping to find the time to do anything else. If there are any retailers reading this, they might want to ask themselves what went wrong. Perhaps they should give themselves a head start on next year’s holiday season by swotting up on the iContact Holiday Marketing Guide (it’s never too early).
But what about the rest of us — the niche publishers, the B2B marketers, the accountants, the architects and all of the others in industries that don’t “peak” at this time of the year?
Don’t Slow Down For The Holidays
The holidays can be a slow time for many businesses. While the financial pressures of running a business never go away, it becomes more difficult to get people to pick up the phone, react to an email or make a buying decision.
Sometimes it’s just easier to put your feet up, open a box of chocolates (admit it — there is always one on the go at this time of the year) and wait for the New Year to kick in.
Just because the holidays aren’t boom time for your business, doesn’t mean you shouldn’t be busy now.
Many industries, including the travel, recruitment and real estate sectors, reach their peak trading periods in January and the first quarter of the year.
Really, you should be doing all the things that we urged retailers to do before Halloween. That means getting your lists into shape, planning your campaigns, testing new strategies and evaluating advanced software systems (hint: take a look at iContact Pro — it’ll blow your socks off).
Yep — it doesn’t matter what you do, or whether you are currently in your peak season or working toward it — there’s no excuse not to be busy.
Doesn’t mean it shouldn’t be fun.
Crack out those festive sweaters, open another box of chocolates and work your way through a hangover — just don’t put your feet up. Next year is already calling, and it won’t wait for you to catch up.
When is your peak business period? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.