As an entrepreneurial marketer, you’re probably sitting on a ton of good ideas. That’s great news because it takes just one of those ideas to successfully come to fruition to completely change your fortunes. The bad news is, I meet countless marketers who have any number of good ideas but never seem to manage to do anything with them.
The moral of the story is that you cannot put an idea in the bank, so unless you are going to put your idea to work, it’s pretty much worthless.
I’m a great believer in capturing ideas at the source. This means making a note of them as soon as they appear (stopping whatever you are doing at the time to ensure they don’t evaporate) and displaying them in a prominent place where they cannot be forgotten (I have a large whiteboard above my desk that I use for this purpose).
Because some ideas are better than others, you’ll want to occasionally edit your list, and it’s always worth running ideas past a trusted client to see if they actually solve problems. If your idea doesn’t solve a real problem, it’s probably not worth the effort of rolling out and should be discarded — or at the very least, put on the back burner to be improved upon.
But coming up with an idea is only the start of the process. An idea can only ever be great if it is acted upon.
One of the many great things about working in this digital age is that we can test ideas with minimal risk.
For example: Crowd-funding sites like Kickstarter can take an idea from prototype (or even just concept) and prove market interest while the project is being funded.
Simpler ideas can be rolled out via a wide range of online marketplaces or app stores.
It may even be possible to dip your toe in the water and test an idea with a simple blog post, an email campaign, some social media activity and a buy-it-now button linking to an online payment service provider like PayPal.
When you commit to a solid testing strategy, you will never be left in any doubt whether that great idea of yours has any chance of success. You’ll know it either works, needs improvement or falls flat on its face.
Remember: Testing never fails if you learn from the experience and move on.
What Are You Waiting For?
Stop simply being an ideas person and start being someone who puts their ideas into action.
Are you sitting on an idea that could change your life (as well as the lives of the people around you)? Your idea isn’t worth a thing if you don’t push it out there. So stop being an “ideas person” and start being someone who takes their ideas further.
What ideas are you sitting on? How could you make something happen by doing more than thinking or talking about them? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.