I Went Viral on TikTok — Here’s What I Learned

As a content marketer, I’ve always been a big fan of social media. I’ve long relied on social channels like Twitter, Facebook, and LinkedIn to engage in conversations with the various marketing communities I serve, and they have helped me drive traffic to my blog posts, video content, and podcasts.

However, as a busy B2B marketer, I’m also conscious that engaging appropriately with every social media channel would be impossible. So I invest my time in the channels I believe my audience is predominantly based. This is why I’ve never given more than a cursory look at social channels like Snapchat or Pinterest to promote my objectives.

But now and again, a social media channel comes along that completely shakes everything up and deserves a closer look. With more than one billion active users, I’d be an absolute fool if I ignored TikTok.

Isn’t TikTok Just For Kids?

Well, that’s how it first started, but these days, it’s playing to a much more mature audience. Approximately 68% of TikTok users are above the age of 20. However, with that said, TikTok’s youthful audience cannot be ignored.

TikTok’s reach is particularly strong with Gen Z audiences. The Gen Z generation currently accounts for 40% of global consumers. In addition, the direct spending…