How to Sell to Someone Like Me

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I’ll let you in on a little secret: I hate being sold to. I don’t take sales calls, I walk past people who pitch to me in the street without even acknowledging their existence and I delete unexpected emails without opening them. Yep — I’m your sales team’s worst nightmare.

I’m one of those people who likes to make up his own mind about a product or service. I do my own research and hate to be hurried (although…