How to Resolve Creative Conflict

Photo by Chris Sabor on Unsplash

As creative marketers, we demand the space to launch campaigns on our own terms. Experience has taught us what will work (helping us drive leads and generate sales) and what will simply add to our costs and make us look bad. Despite this, marketing departments are constantly under pressure to launch campaigns influenced by clients, business owners, or senior managers who have little or no experience in the marketing arena.