How To Optimise Your Visibility on LinkedIn

A couple of people have mentioned to me this week that they’ve been seeing a lot more of my posts on LinkedIn recently. Don’t you just love it when a plan comes together?

This spike in impressions and engagement was no accident. Here’s how I did it.

💊 I’ve been taking my own medicine: For years, I’ve told attendees at my content marketing training events that the simplest way to raise your profile is to document your experiences and share them with your wider community. This is sometimes easier said than done. As a busy content marketer with clients to look after, my own marketing sometimes takes a back seat. This is fine when things are busy, but you can find yourself playing catch-up when things slow down. I’ve vowed never to let this happen again.

📷 I’m trying to be more focused. The fact is, you cannot be everywhere. As much as I love new and emerging social media channels like TikTok, most of my business is generated on LinkedIn, so that’s where I’ve got to focus my efforts.

🚲 Cadence is important: Don’t sit on ideas; keep pushing them out. As long as your content is timely, relevant and interesting, the more you do, the more you will be seen.

☎️ Social media is a conversation. Use your posts to bring people into the conversation, and take your time to engage…