How To Leverage Video To Enhance and Promote Your eBay Listings

We talk a lot about how video can optimise your eBay listings here at Frooition. Video will not only improve your eBay listings health score in terms of visibility, but it also acts as an incredible conversion enhancer. This is a fact supported by many of our clients who tell us they have seen a 15 to 30% uplift in conversions when adding video to their eBay listings.

Video Has Changed

Video used to be expensive and difficult to produce. This fact meant that video was somewhat out of reach of most small business sellers on a platform like eBay. However, as with so many other things in our lives, the smartphone changed everything.

Everyone now carries all equipment to film, edit and distribute good quality video footage in their pockets. In fact, the video quality on smartphones has improved so much in recent years; films shot entirely on mobile devices regularly feature at international film festivals and in TV broadcasts.

Social media channels like YouTube, TikTok, and Instagram have also changed people’s perception of what is acceptable in terms of video footage. Online video doesn’t have to offer a cinematic experience. In fact, a highly polished video production may lack the level of authenticity that is so valued on social media. When making…