I’m sure your customers love your business, but not every industry is blessed with the same level of affection. A recent survey conducted in the UK highlighted a number of occupations that the general public doesn’t trust.
Close to the bottom of this list of occupations were real estate agents, with only 15 percent of the general population stating they trusted these “professionals” to tell the truth.
Note #1: I’ve done a lot of work with some really great estate agents in the past, and the difference that separates these agents from their less trustworthy counterparts is phenomenal.
Note #2: Tabloid journalists held the prize position at the bottom of the ranking, with only 11 percent of people trusting them.
Time to Build Trust
So what if you work in an industry that people don’t trust? How can you turn this situation around?
In short, you have to separate yourself from the crowd of “charlatans” who give everyone in your industry a bad reputation and learn to stand out from the crowd for the right reasons.
3 Tips to Build Trust
- Don’t Keep Trade Secrets: Developing a solid approach to thought leadership and sharing as much information as possible will not only help raise your profile but also help build trust. The best thought leaders give away so much information that their audience could probably go and do the job themselves. Don’t worry, they won’t — they’ll come to you instead.
- Put Your Customers at the Forefront of Your Business: Never second-guess what your customers want. Go to the source and ask them what problems they have that need solving. If you can solve a problem for one customer, you’ll more than likely solve a problem for 10, 100, 1,000 or even 1,000,000 customers, depending on the size of your niche.
- Highlight Positive Feedback: If your customers love the service you have provided, encourage them to share a message on social media, leave a review or write a testimonial for your website. Conversely, if customers aren’t happy, work with them until they are. Remember, even if potential customers don’t trust your industry, they will trust their own peers’ opinions. Make sure their opinions are good ones.
How have you turned a negative perception of your industry around? Share your comments below:
This post first appeared on the iContact Email Marketing Blog.