How Online Marketplaces Are Dominating The eCommerce Landscape

As you would expect in any high-tech industry, the eCommerce landscape is a rapidly evolving space. Unfortunately, the speed of change often means that the “next big thing” can be with us one minute and then gone the next. This can make it difficult for online retailers to prioritise where they should invest their efforts. So, if you struggle to understand where items like cryptocurrency payments or an investment in the metaverse sit on your list of priorities, you’re not alone. But what would you say if we told you that the next big thing in eCommerce was something you are already very familiar with?

The Future of eCommerce Looks A Lot Like eBay and Amazon

With many retailers viewing online marketplaces like eBay and Amazon as a first step into eCommerce, it’s easy to forget about all the innovation happening in the sector.

• Consumer Trust: Investments in consumer trust, such as eBay’s authentication services for sneakers, handbags, watches, and trading cards, are making the internet a safer place for buyers and sellers, benefiting everyone.
• Fulfilment: Investments in fulfilment are making it easier for online retailers to scale up and down to meet customer demand and manage costs, staffing levels, and customer service issues.