How Often Should You Post To Facebook, Instagram, Twitter (X) and LinkedIn?

John W Hayes
2 min readNov 2, 2023

Maintaining an active and engaging social media presence is essential for individuals and businesses alike. However, the ideal posting frequency can vary depending on the platform and your specific goals. Here’s a general guideline on how often you should post to Facebook, Instagram, Twitter (X), and LinkedIn:

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Facebook is a platform where users typically engage with content on a daily basis. To keep your audience engaged without overwhelming them, consider posting around 3–5 times a week. This frequency allows you to share a variety of content, including text updates, images, videos, and links to relevant articles. Keep in mind that the quality and relevance of your posts are just as important as the quantity.


Instagram is a highly visual platform, and consistency is key. Post at least once a day or several times a week to keep your audience engaged. Stories and Reels can supplement your main posts for more frequent, casual updates.

Twitter (X)

Twitter is a fast-paced platform where the lifespan of a tweet is relatively short. To maintain a strong presence and stay visible, it’s recommended to post multiple times per day. You can aim for 5–10 tweets…



John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: