How Often Should You Post To Facebook, Instagram, Twitter (X) and LinkedIn?

John W Hayes
2 min readNov 2, 2023

Maintaining an active and engaging social media presence is essential for individuals and businesses alike. However, the ideal posting frequency can vary depending on the platform and your specific goals. Here’s a general guideline on how often you should post to Facebook, Instagram, Twitter (X), and LinkedIn:

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Facebook is a platform where users typically engage with content on a daily basis. To keep your audience engaged without overwhelming them, consider posting around 3–5 times a week. This frequency allows you to share a variety of content, including text updates, images, videos, and links to relevant articles. Keep in mind that the quality and relevance of your posts are just as important as the quantity.


Instagram is a highly visual platform, and consistency is key. Post at least once a day or several times a week to keep your audience engaged. Stories and Reels can supplement your main posts for more frequent, casual updates.

Twitter (X)

Twitter is a fast-paced platform where the lifespan of a tweet is relatively short. To maintain a strong presence and stay visible, it’s recommended to post multiple times per day. You can aim for 5–10 tweets daily, but this may vary depending on your niche and audience. Use Twitter to share quick updates, engage in conversations, and leverage trending topics.


LinkedIn is a professional network, and its users often have a more deliberate approach to their activity. Posting 2–5 times a week on LinkedIn is generally a good strategy. Focus on sharing industry insights, thought leadership content, job-related updates, and networking with your connections. Quality and professionalism are key on this platform.

Consider This

It’s important to remember that consistency is essential on all these platforms. Your audience will come to expect a certain level of activity from you, so try to stick to a schedule that works for you. Additionally, it’s crucial to analyse the engagement metrics and feedback from your audience to fine-tune your posting frequency and content strategy over time.

Keep in mind that the optimal posting frequency can vary depending on your goals, the nature of your content, and your target audience. Experiment with different posting schedules and analyse the performance of your posts to find the sweet spot for your specific situation.

This post first appeared on Becoming THE Expert.



John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: