How Much Is Too Much on LinkedIn?

LinkedIn suggests posting at least once a week. However, some of the biggest influencers on the platform are doing much more than that. So, how much is too much? On LinkedIn, it’s probably more than you think.

Those social media influencers aren’t in the business of sharing so much content for the good of their health. They know that every impression and engagement strengthens their position as authoritative voices in their industries, ultimately leading to greater opportunities and rewards.

Steven Bartlett

Take Steven Bartlett (TV Dragon, Podcaster and Social Media Wunderkind), for example. He keeps his 2.5 million followers ‘infotained’ with three to four posts every day. His content, a blend of personal insights, business advice, motivational quotes, and podcast snippets, covers a wide range of topics from entrepreneurship to mental health. Steven’s content is always designed to spark engagement, and he frequently shares personal experiences or lessons he’s learned in business, making his posts highly relatable to his audience.

Gary Vaynerchuk

On the other side of the pond, Gary Vaynerchuk (Entrepreneur, Author, and Wine Connoisseur), takes it up a notch. With a staggering 5.7 million followers, he often posts upwards of six times a day. His style is…