How Much Does Your “Free” Marketing Content Actually Cost Your Business?

How much does it cost your business to create expert-led marketing content in-house? I’ll give you a clue — it’s much more than you think.

It’s not just the time it takes your team to write those essential blog posts, emails, social media campaigns, and detailed lead magnets (eBooks, whitepapers, etc.). It’s the time that this work takes them away from the jobs that you pay them to do and generates an income for your business.

You’ve also got to account for all the lost opportunities created in a void of content that never arrives on time (if at all) and doesn’t quite hit the mark.

Then there’s the added cost of all the “quick-win” marketing strategies that you continue to deploy and pay through the teeth for while you are waiting for that content that could deliver an evergreen source of organic (free) traffic — if only you ever got around to producing it.

If you recognise this scenario, you’re not alone. I speak with marketers and business owners every day who would love to create their own marketing content — but know it’s costing them a fortune.

They could outsource, but they’ve had a horrible experience with that in the past. Besides, doesn’t the best content always come from an organic source? Yes!

Thankfully, there is another way for your organisation to capture the thought leadership of your in-house experts while ensuring the content actually gets produced.

Give me a topic and an hour of your in-house experts time, and I will produce the kind of problem solving, expert-led, marketing content you have been dreaming of in a matter of days (not weeks, months or never). Schedule a regular call, and together we can create a cadence that takes your business forward at speed and on budget.

I guarantee it will be more cost-effective than your existing “strategy”.

Want to learn more? Get in touch and schedule a call.