How Long Are Your Clients’ Memories? How Annoying Is Your Email Marketing?

Photo by Kelsey Knight on Unsplash

I had one of those conversations recently in which a client told me that he sent out an email marketing newsletter every 3 months. Any more than this, he surmised, would simply annoy his clients and do more harm than good.

I guess his clients either have very long memories and absorb and react to every single piece of information they…