How Do You Sell Chicken Nuggets by Email?

Photo by Blake Guidry on Unsplash

I was delivering my Crash Course in Email Marketing seminar at a small business event recently. After my presentation, I was approached by a lady who felt too self-conscious to raise her hand during the session.

She had an email marketing problem which needed urgent attention. At the time, I’m afraid to say, I didn’t really have the solution. I promised to think her problem over and get back…