Holiday Marketing (Nonprofit Edition): A Time for Giving

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It’s the most wonderful time of the year — and it’s just around the corner. The holidays are a time when people’s thoughts turn to helping others, and their generosity can become infectious.

Charitable giving is a multibillion-dollar industry, with some $410 billion donated in the US during 2017. It is estimated that roughly 25 percent of this giving happens between Thanksgiving and New Year’s.

Competition Is Fierce

Make no mistake, competition for those charitable donations is fierce — so if your charity or not-for-profit organization wants to secure a share of these funds, it’s time to get organized now.

We’ve compiled nine tips to ensure your organization is top of mind when it comes to giving during the holidays.

9 Tips to Promote Giving During the Holidays

  1. Campaign Updates: How did your organization spend the money it received last year? Your donors want to see how their money was put to good use and made people’s lives better. Focus on real individuals, and explain that your organization was only able to help thanks to the generosity of the people who support it. Don’t forget to include a link where your supporters can give more.

Has your charitable or nonprofit organization started thinking about the holidays yet? How will you engage your audience during this peak giving period? Share your comments below:

This abridged post first appeared on the iContact Email Marketing Blog.

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Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile:

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