Group Therapy for Content Marketers

John W Hayes
2 min readOct 30, 2023

The Content Marketing Bootcamp hit the road again earlier this year with its first post-pandemic events in Edinburgh and Gibraltar (more dates to come).

After so much time locked-down and working remotely, it felt like the right time to get back out there and start building real-world relationships with marketers again.

I wasn’t the only one ready to meet up again and have a good conversation with my marketing peers.

The response from all my attendees so far has been amazing.

Group Therapy for Content Marketers

It was one of my attendees who described the event as “group therapy for content marketers.”

This was music to my ears.

I’ve always intended The Content Marketing Bootcamp to be an informal, “safe place” to discuss content marketing challenges. It’s always good to see marketers share ideas and help solve each others’ problems. It’s even better to see (as I did in Gibraltar) marketers planning to work together on collaborative projects.

The question I needed to answer was how could we continue the conversation after the event and create a community that has each others’ backs and shares its collective wisdom.

Join the Conversation

So here’s the plan:

Becoming THE Expert will host and facilitate the conversation. It will do this via:

Access to Members Only WhatsApp Group: This will be a place where all members can ask the group anything, share ideas, seek inspiration and generally put the world to rights.

Access to Members Only Monthly Online “Group Therapy” Meeting: A monthly Zoom meeting where we break down the topics covered in the WhatsApp Group and wider world of Content Marketing.

Access to a Members Only Monthly Podcast Roundup and Content Archive: Meaning members never miss out no matter how busy their schedule.

To join the conversation, simply subscribe to Becoming The Expert and then click on the “upgrade to paid” button and follow the instructions.

Membership costs £9.99 per month (or local currency equivalent) or £99.99 per year.

We also have a “Founding Members” plan which offers all of the above benefits, plus a quarterly one-to-one strategy call (approx. 1 hour) + 48 hour email support (ask me anything) for £300.

How it Works

Once subscribed, we’ll send you an invite to the Becoming THE Expert WhatsApp Group within 24 hours. You’ll then be notified by email about the Zoom meetings (scheduled to start on November 24th) and podcasts prior to the events.

Are you ready for a little content marketing group therapy? Join the conversation today.



John W Hayes

Marketing Strategist, Author of #BecomingTHEExpert, Content Marketing Trainer, and Cyclist. Check out my author profile: