Going Beyond SOLD OUT: Driving Pipeline Sales

“Several people fist bumping over a busy workspace” by rawpixel on Unsplash

Occasionally, marketers find themselves in a really positive position. This happens when their campaigns really kick ass and help sell out inventory or generate many more leads than initially projected. When this happens, everyone is happy, and you might be forgiven for pausing future campaigns (saving money) and putting your feet up for a well-deserved break.