Gimmicks, Humor and Off-the-Wall Marketing: Where Do You Stand on Funny?

Photo by Elena Cordery on Unsplash

I once worked for a client who told me he wanted me to come up with an idea that would get the whole city talking. He didn’t really know what he was looking for but essentially he wanted to stop traffic. I wasn’t keen. After all, being held responsible for snarling up the center of London (and possibly being arrested) wasn’t going to help anyone successfully promote…